Express Contact
Mexican Caribbean Magazine
Official Travel Planner
Reader Target: Any travel agent, groups and/or convention organizers, who are interested in Mexican Caribbean destinations.
Structure and editorial content: (this magazine is released in 2 editions, Spanish and English
Mexican Caribbean: Introduction: The magazine shows the destinations with a short sketch of each one so the reader can see the difference between them.
Cancun and Puerto Morelos: Introduction about Cancun divided by theme.
Mayan Riviera: Destinations including Playa del Carmen, Playacar, Akumal, Puerto Aventuras and Tulum.
Mexican Caribbean Islands: Cozumel, Isla Mujeres and Holbox. The main activities are Water Sports, cruises, golf, eco-adventure.
Gran Costa Maya: Felipe Carrillo Puerto, J.M Morelos and Gran Costa Maya: every destination has an article stressing their own personality and main attractions.
Circulation
| Edition/Language | Mexican Caribbean | Cancún | Mayan Riviera |
|---|---|---|---|
| Spanish | 30,000 | 15,000 | 15,000 |
| English | 30,000 | 25,000 | 25,000 |
| Total | 60,000 | 40,000 | 40,000 |
Distribution
- Travel agents retailers
- Tourism promotion events
- National conventions and tradeshows in North America
- Events organized by airlines
- Offices in Mexico outside the CPTM
Editorial Calendar
| Media | Official Travel Planner Caribe Mexicano 2007 - 2008 | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| T de Vts | Recruitments | Publication Date | Force | ||||||
| 1st | 8-Jan | 10-Mar | 15-Apr-07 | Apr-07 | Mar-08 | ||||
| 2nd | 16-Apr | 15-Jun | 1-Aug-07 | Aug-07 | Jul-08 | ||||
| 3th | 1-Jul | 15-Oct | 1-Dec-07 | Dec-07 | Nov-08 | ||||
Pricing list
| Space/Section | Diamont | Platinum | Gold | Silver | Mexican Caribbean | Cancún | Mayan Riviera | Cozumel | Other destinations |
|---|---|---|---|---|---|---|---|---|---|
| Cover | $28,000 | ||||||||
| 3rd lining | $16,500 | ||||||||
| 2nd linning | $16,500 | ||||||||
| 1st page | $15,000 | ||||||||
| Last page | $15,000 | ||||||||
| Front separator | $13,000 | ||||||||
| Back separator | $12,000 | ||||||||
| 1/6 page | $1,800 | $1,800 | $1,500 | $1,000 | |||||
| 1/4 page | $3,800 | $3,800 | $2,700 | $2,340 | |||||
| 1/3 page | $4,700 | $4,700 | $3,250 | $2,800 | |||||
| 1/2 page | $6,500 | $6,500 | $6,500 | $4,500 | $3,900 | ||||
| 1 page | $10,800 | $10,800 | $10,800 | $7,500 | $6,500 |
Mechanical Measurements
| Espacio | Base | Base | Altura | Altura |
|---|---|---|---|---|
| Units | Cms. | Inches | Cms. | Inches |
| 1 page | 20.5 | 8.07 | 27.00 | 10.63 |
| 1/2 page | 18.1 | 7.28 | 12.00 | 4.72 |
| 1/2 horizontal page | 9.00 | 3.54 | 25.00 | 9.84 |
| 1/4 page | 9.00 | 3.54 | 12.20 | 4.80 |
| 1/3 page | 18.50 | 7.28 | 8.50 | 3.35 |
| 1/6 page | 18.50 | 7.28 | 3.50 | 1.37 |
All ads less than 1 page will appear in a box within the margins of the page. Full page ads can extend up to a 3mm margin.
Technical Specifications
- File recorded on compact disc, in TIFF, EPS, JPG's format at 300 dpi resolution, CMYK and 100% of the size to occupy
- Must bring overshoot in specified cases.
- Color evidence printed with Vo. Bo. signature.(Essential)
- If there are necessary modifications to the materials supplied by the client or the agency, they will be billed separately to the customer.
- We work on a Macintosh platform, so all the elements, such as photos and text files must be converted to Mac; also all disks and/or zips delivered to us, must be converted.
- To produce a magazine in 2 languages, all the sections are printed in color, except texts. The text is printed only in black, which designates which content is changed when printing copies in a second language. It is vital that all ads comply with the technical specifications required, as follows:
- Ad Creation: We can assemble your advetisements at no additional cost.We maintain a line of design that helps integrate harmoniously in the magazine, both in color and in concept.
- Text, address, phone numbers and e-mail address typed in word for Mac.
- Photos, slides or digital images in high resolution (300dpi’s).
- Printed or digital Logo in high resolution in TIF, JEPG, EPS.
- Finished Ads: This ad is design by you, and we will only integrate it on the space that you designate with the corresponded text in each language
- Disk or zip for Mac, identified with the name of the advertiser and archives:
- File 1. It has to contain the body of the ad, photos, logo and all the information that is not going to be translated. It has to be a file that ends in TIF, JPG or EPS (In 1 single image, layers are not allowed), converted to CMYK and 300 dpi’s.
- File 2. The text that will be translated, in black in either of these programs: Quack express 4.0, frenad 10 or Illustrator (version 7- 10)
E-mail your material at:
If you would like to have more information or to make an appointment, please call or e-mail us at:
- Call: +52 (01 998) 881-8141
- mediosturisticos@gruporegio.com.mx
